Finding the perfect logo designer for your small business is easier than you think.

Do you want to work exclusively with a passionate company logo designer? Or are you just after a business logo design no matter who creates it?

These 2 questions ought to be clarified in your mind prior to looking for a logo design company or freelance logo artist.

Lets consider the three specific logo business models you can make a choice from:

Freelance graphic artists.

Freelance graphic designers commonly work from home. As a general rule freelance artists are generally less expensive to employ as they don't really have the overheads affiliated with giant design businesses. However, it's not always the case. I know of one freelance designer that charges the equivalent of a down payment on a property or home just for one company logo. This is obviously unrealistic for many business owners.

Logo Design Firms.

These firms are established using a company structure and usually will include a director, secretary, marketing advisor, graphic designer/s and IT experts.

Many of these companies are found on the first page of Google and offer no cost logo design using their web based applications, or delegate their design in another country. It is often tough to know if a design business outsources their design as it's either not stated on the site and even buried deeply in Small print. So , connect with these companies and ask to chat directly with the designer handling your project.

Logo Design Competition sites.

Since the start of 2006 numerous custom logo contest sites have appeared. These websites enable you to post a design brief on their web site, then relax and observe many hundreds of designers submit actual design work to your project. These designers will definitely be competing for your winning prize money which you choose when creating your design project.

So which logo design business model should I pick?

Returning to the title of our post, all of the above logo business models could quite possibly provide you with a passionate graphic designer to work with. In making this easier for you I have established some recommendations listed below to filter out the best businesses to select from.

First impressions - Does their website seem professional and up to date? Seriously, we are talking about design companies here now. It stands to reason that if a company sells design services its site would be well designed and have that arty look about it. I am continually astonished at how many design sites that look like they were created in 1996.

Portfolio. Two things to think about here. a) How extensive and varied is the portfolio - b) Do a number of the designs appear generic, a common theme with many online logo design companies. Even though design is very subjective, an enthusiastic logo designer will take time to display their portfolio in a diverse and captivating manner.

How old is the firm?. It may also pay to check into that. The age of a company can certainly specify Authority and trust. Most importantly would be the individual that is the owner of the web site. Is the person a graphic artist themselves? If you deal with a graphic artist that owns the site you may get a more personal service, if that is what you prefer!

Service. Take note of how fast the business reacts to your initial requests for a logo design. Nearly all design firms should get back to you inside of 24 hours. Within the hour is viewed as excellent. Did this company ask you the correct questions? Did the company make you feel at ease?